Calvin Klein
Calvin Klein presents

Provocations

A Film by Fabien Baron

Director Fabien Baron — Baron & Baron
Starring Alexander Skarsgård & Suvi Koponen
Music & Sound Design Future Perfect
Campaign CK Collection · ck Calvin Klein · CK Jeans — SS13
Photography — Fabien Baron · SS13
Press Response

Critical &
Cultural Reception

Selected Reviews — 2013
Highsnobiety
"Calvin Klein worked on an impressive moving visual for its SS13 Collection. Fabien Baron produced an almost 10-minute short film — a beautiful, captivating work."
StyleFrizz
"This is sensuality elevated to a state of art. Provocations is very cleverly but sensually put together. The pair have palpable chemistry — it really provokes."
Brothers & Dash
"Stylish and sharp. Explosions, smoke, and slow motion — this film never gets old. It pushes the envelope, provoking thought and perspectives within time."
Fabien Baron — Creative Director
"Film is the future of branding. Provocations goes beyond commercial walls and pushes the envelope that provokes thought and perspectives within time."
Case Study

Calvin
Klein
"Provocations"

Campaign
Spring / Summer 2013 — Global Multimedia
Format
Short Film + Print — first unified narrative across all three CK lines
Lines Featured
Calvin Klein Collection · ck Calvin Klein · Calvin Klein Jeans
Film Duration
~10 minutes — three vignettes, one narrative
#Provocations SS13 Fashion Film Baron & Baron
About the Campaign

Calvin Klein, Inc. premiered Provocations as the cornerstone of its Spring 2013 global multimedia advertising campaign — a first ever for the fashion house. Actor Alexander Skarsgård and model Suvi Koponen star in a striking film and print campaign, showcasing all three brands in one intricate narrative. The pair journey from sleek, architectural settings to dark and mysterious milieus, evoking the iconic mood of the house across three distinct vignettes.

"Sensuality elevated to a state of art — a film that goes beyond commercial walls and pushes the envelope, provoking thought and perspectives within time."
Fabien Baron  ·  Creative Director, Baron & Baron
"Skarsgård and Koponen are portrayed in a complex journey — from sleek, architectural settings to dark and mysterious milieus — all evoking the iconic mood of the house."
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